Thursday, 19 April 2012

What is the wrong with Facebook Social Reading Apps?


Facebook is trying to push people to use open graph reading apps by showing some users in a "Trending Articles" section. Don’t think so it is a most irritating feature of Facebook?

This tab is appears right inside the news feed using a severe gray bar, like Google + having some in trending items. But this is specifically for articles shared from Facebook "social reader" apps. A Facebook spokesperson make clear that this article shared "social reader" apps is designed not to promote the most popular news articles being shared on Facebook from across the Web but only to promote articles from social reading.

Before announcing frictionless sharing, every Facebook action was intentional. You had to post a new story, unless you clicked on some spammy app and it allows to post as you.
Now, apps can ask you up front whether you want to share all your activity with your friends or you have to keep it private. If you allows, your friends can see every single song you listen on Spotify or article you read on the Washington Post.

Frictionless sharing is the best example of a feature that's launched only considering Facebook it self and advertisers, which is irritating normal user. It takes all the value out of the act of sharing.

The news apps are even worse. Not only do they automatically broadcast whatever salacious headline you clicked on, they serve as a sort of paywall. For example, in the Washington Post Social Reader, you "pay" by installing the app, so you have to agree to spam your friends before you can read someone's spam-post. Isn't that social?



From a user's standpoint, one intentional click of a share button is about as frictionless as it gets. It takes much more effort to clean up the mess made by automated sharing, unless you don't care if your friends see you reading "Top 96 Candid Shots of Celebrities Without Makeup."