How HTML 5 is beneficial for SEO?
HTML5 covers a number of different features and technologies, which is some how directly or indirectly help us in SEO process. So, generally speaking, when people ask how HTML5 is beneficial for SEO, they’re generally talking about HTML5′s new semantic elements.
Improved page segmentation
Now a day search engines are receiving a smarter and there are several reasons to believe that they are applying page segmentation. Page segmentation means a webpage divided into numerous separate parts like main content, header, menus, links sections, footers etc
Currently, we are using <div> elements to develop and divide a web page.
The disadvantage of using <div> tag is that it doesn’t add semantic value or give context to what’s inside it.
By using HTML5 we can make this template with the new tags like <header>, <article>, <aside> and <footer> the segment of the webpage becomes more powerful in a SEO point of view. As creative and unique content is a backbone of the SEO.
<article> tag : A new <article> tag is most probably the excellent addition in HTML5 as a SEO point of view. It is predictable that whenever articles are marked with the tag <article> and this will reduce the need to use <div> tags so search engines will give more importance on the text inside the tag <article> as compared to the contents on the other segments of the webpage.
<section> tag : A new <section> tag will be used to classify segments on a page. For example an <article> may be broken up into different <section> areas, each usually starting with a <header>, <h2> or similar like this. Unlike an <article>, a <section> is not a separate piece of content.
<header> tag : A new <header> tag is different from the head element and it is a good thing for SEO experts as it gives a lot of elasticity. The tag <header> is very parallel to the tag <H1> but the dissimilarity is that it is containing a lot of stuff, such as H3, H2, H1 elements.
<nav> tag : Navigation is one of the significant factors for SEO and everything that effortlessness navigation is welcome. This tag will use to identify a collection of links to other pages.
<footer> tag : The new <footer> tag might not be as important as the tag <header> but still it allowing us to add some important keywords or information which is useful for SEO purposes.
When HTML5 becomes a web ordinary language, I personally believe that at some point of time it will be worked into the algorithm as a result of its wide use. It is also safe to presume that this change wouldn’t be openly announced in public, so you will get a short spirited benefit until everyone else catches on.
